
Q: I would like to have a regular letter-size certificate and a special larger black belt certificate. Do I have to purchase two different certificate packages?
A: Yes. Even though your two certificates will have a consistent look to reinforce your visual branding, the differences in the length and width ratios mean that our designers cannot simply scale up or down. We can use the same design elements, but the two completely different sizes require two different designs.
Q: How about if I want to order five different ranking certificates and the only difference is the color of the border to represent the corresponding belt color?
A: Using different colors can be a good way to have multiple levels of certificates, especially for a large school that can use thousands of each in a few years. For this type of project, we offer 20% off after the first set.
Q: Should I save money by using stock certificate papers?
A: The price of having professionals design your martial arts certificates can seem quite high—about $1,000 for 500 copies, or an average of $2 per certificate. That’s quite a chunk of money up front. At first glance, using stock paper or printing the whole certificate with an inkjet printer appears less expensive.
But think about the difference between short-term price and long-term cost.
A cheaply made certificate saves you pennies but costs you thousands of dollars yearly. Why? Because a top quality certificate conveys the message that yours is a top quality school. You value your students and you want to give them the best. That top quality certificate will be proudly displayed and become your billboard at someone’s home or office for years or even a lifetime at no further cost to you.
Five hundred certificates sounds like a lot, unless you have a long-term view of 10 or 20 years. If you need only 20 certificates this year, do you think you can grow to 30 next year? The fact is, if you issue 20 ranking certificates the first year, 30 the next year, 40 the following year, and grow by only 10 more students per year, in 9 years you will issue a total of 540 certificates.
You can easily spend $1,000 in a couple months dining out, going to Starbucks, watching cable TV, and paying high credit card interest, none of which helps you build your career as a professional martial artist. What if you spent that $1,000 on five hundred concrete advertisements of your professionalism in the form of quality custom certificates? That’s a smart investment, the kind that will be very likely to bring you new students.